Marketing Management

Are you interested in marketing, sales and communication? Would you like to work as a marketing coordinator or a sales manager? Do you wish you could plan and implement marketing strategies in exciting companies? Then our Marketing Management programme is for you.
University: Business Academy Aarhus - Campus Sønderhøj 30
Location Aarhus, Denmark
Duration: 2 years
Degree AP degree
ECTS ECTS
Study start Summer (Apply)
Tuition fee (EU/EEA/CH): € 0
Tuition fee (Non-EU): € 4 000

ABOUT EDUCATION


Usable marketing and sales knowledge

A marketing manager is at the forefront of marketing, sales, communications, management and business law. This 2-year programme is close to practice and internationally orientated, which will provide you with broad knowledge of the economic, legal, cultural, organisational and global conditions that feature in a company’s or organisation’s marketing.

Overview of the entire company

A good marketing and sales employee is a good marketeer who has an overview of the entire company, which is why you also learn about economics, supply chain management, organisation and business law.  At the same time, it is vital that you train what we call ‘personal leadership’ so that you are capable of taking independent responsibility, are proactive and dare to take advantage of your full potential.

An education close to the business community

The Marketing Management programme provides access to a wide range of job opportunities in Denmark or abroad, among other things, as a marketing coordinator, a sales assistant or an information officer.

This programme is close to practice and you’ll get hands-on experience from the business community – among other things through an internship at a relevant company – this ensures that you, as a graduate, are well equipped to do your future job. The programme is also a good starting point if you want to start your own company or want to continue studying for a higher education.

Go abroad as part of your degree

You can study, join a summer school or take your internship abroad during the programme.

We have listened to the business community and made our programme even more functional.

The AP Degree in Marketing Management is a 2-year higher education where you will get the skills to plan and implement marketing, sales and communication tasks. The programme is close to practice and you get real-life experiences during the programme through an internship in a relevant company – this ensures that you as a graduate are well equipped to handle your future job.

Interdisciplinary and specialisations

The programme’s four semesters are based on five subject areas, two-three elective courses, an internship and a final project. The focal point is marketing and sales. A good marketing and sales person is a businessperson who is able to interpret the entire business.

The programme is interdisciplinary with a marketing base. In the programme’s first year you will have compulsory subjects. After this, in the third and fourth semester, you can specialise according to the direction you want your career to take. Examples of electives are ‘digital marketing and e-commerce’ or ‘procurement and negotiation’ and consists of two or three elective courses, an internship and a final exam. It is possible to take the third and fourth semester abroad.

The programme is structured around the following programme elements, each with their interdisciplinary content:

1st semester2nd semester3rd semester4th semester
Understanding business 
(5 ECTS) Methodology and market analysis 
(10 ECTS) Market understanding 
(15 ECTS)
Tactical operational marketing BtC
(15 ECTS) Tactical operational marketing BtB
(15 ECTS)
Internationalisation
(10 ECTS)
(Int. marketing 5 ECTS, Economics 5 ECTS) Electives
(20 ECTS)
3 month internship in a company 
(15 ECTS) Main project
(15 ECTS)

Go abroad

You have excellent opportunities to give your studies an international touch. You can go abroad to study or do your internship in the third or fourth semester. You can also choose to substitute one of your electives with a Summer School stay.

Daily life as a student

Teaching at Business Academy Aarhus is based on dialogue and conducted in small classes. We work with specific and realistic cases, organise seminars, visit companies and go on study tours. You will acquire knowledge within each discipline through the lecturers’ presentations and group work with fellow students.

Study trip

A study trip to an exciting European destination is a compulsary part of the programme. We will conduct analyses for specific companies, go on company visits and possibly visit a partner university. The student must expect an additional expense of approximately 3500 DKK for the trip. 

CAREER OPPORTUNITIES


The Marketing Management programme opens the doors to a wide range of job opportunities. 

To begin with you will typically be employed as a:

  • marketing assistant or coordinator
  • purchasing agent or purchasing assistant
  • salesman, sales assistant, sales supporter or export salesman
  • digital marketing assistant
  • information officer or advertising consultant
  • account manager
  • product coordinator

The programme is also a good starting point for a career as a/an:

  • product manager
  • marketing manager
  • sales manager
  • sales-area manager
  • procurement assistant/manager
  • export manager
  • information manager
  • project manager

FURTHER EDUCATION


A programme from Business Academy Aarhus gives you good job possibilities and is, at the same time, a dynamic way to get a longer, higher education degree.

See your options for further education here: 

Bachelor’s degree

Build upon your Academy Profession degree and become a bachelor in 1½ years.

  • International Sales and Marketing
  • Innovation and Entrepreneurship
  • Digital Concept Development

Higher education abroad

We have agreements with a number of foreign educational institutions, who recognise our programmes and offer higher education at Bachelor and Master level.

Read more: www.baaa.dk