Sport Management

Sport Management

UCN University College of Northern Denmark | Campus Hobrovej | Aalborg, Denmark

Sport Management

University:UCN University College of Northern Denmark - Campus Hobrovej
Location Aalborg, Denmark
Sofiendalsvej 60, 9200 Aalborg
Duration:, years
Study start (Application deadline)
Tuition fee (EU/EEA/CH):apx. 0 EUR (per semester)
Tuition fee (Non-EU):apx. 3 190 EUR (per semester)

This is a top-up programme intended for graduates of the Academy Profession Degree Programme in:

The top-up programme earns you a bachelor’s degree in Sport Management with only 1½ years of additional study.

The programme is also intended for people with relevant experience and a background in the industry.

As a Bachelor of Sport Management, you will have a thorough understanding of the commercial mechanisms in the sport, event and leisure industry.

The programme covers the following subjects: academic methods and research in sport, sport marketing, sport management, sport law and sport economics.

On graduation, you will be able to find employment in various businesses and organisations in the sport, event and leisure industry. You might work as a project manager, event coordinator, administrator, marketing coordinator, consultant, etc.


The 1.5 year duration of the programme is divided into three semesters each featuring an individual professional focal point
Programme structure

Each semester features an individual professional focal point: 1st semester

The 1st semester focuses on: Professional business practices in the sport industry.

This includes a thorough insight into:

  • The sports industry and its context 
  • Methodology and research in sports
  • Sport marketing 
  • Sport management

Furthermore, this semester features two selected themes where students will work within new areas, trends or similar subjects related to the sport management trade. 2nd semester

The 2nd semester builds on the knowledge of some of the subjects of the 1st semester and adds an extra higher-level dimension to them.

The 2nd semester will focus on:

  • Events
  • Mass sport

This includes a thorough insight into the following academic fields:

  • Sport law (sport contracts / risk management)
  • Sport economics
  • Sport management
  • Sport marketing

Similar to the 1st semester, students will work on themes on the 2nd semester. As the other themes, the contents of this theme are decided on depending on what is going on in the business at the time. 3rd semester

The final semester is made up of an internship and bachelor project. The internship allows you to try out the theory and methodologies that you have learnt through practical solving of tasks in a sport event or leisure company or organisation in Denmark or abroad. This is your opportunity for further immersion into a subject before you finalise your education with your bachelor project.

Similar to the internship, the bachelor project is your chance to show your achieved competencies in methodology, analysis and theory related to a sport event and leisure company or organisation in Denmark or abroad.

Period for scheduled activities

You should expect scheduled activities, such as lesson, workshops etc. in the time between 8.30 am and 5.10 pm.


Get hands-on experience within the field of Sport Management on an internship for 3rd months

The 3rd semester features an internship which gives you the opportunity to go abroad to try out theory in practise and get a lot of experience under your belt.

Of course you can also stay in Denmark during your internship.

So, you are in many ways able to get co-management of your study programme and influence the course of your studies and any international aspects.

At the same time, the internship also acts as your starting point for writing your final bachelor project in collaboration with your internship host.

Being a student at the Sport Management programme you have access to the world’s leading hospitality network, Hosco, where you can apply for internships and jobs among more than 1400 global hospitality employers.

Examples of internship companies

These are some of the companies that have acted as internship hosts for our students:

  • Parken Sport and Entertainment A/S, Denmark
  • Spanish Badminton Federation (FESBA), Spain
  • Odense Sport and Event, Denmark
  • AaB A/S, Denmark
  • Lübker Golf Resort, Denmark
  • Aarhus Elite A/S, Denmark
  • The Culture and Leisure Department of the Municipality of Aalborg, Denmark
  • West Ham United FC, England
  • Queens Park Rangers FC, England
  • FC Midtjylland FC, Denmark


At UCN Business we believe that a well-balanced mix of academic and social aspects creates the best framework for the study environment at an educational institution

This means that we strive to build an innovative and knowledge-generating environment which is characterised by high academic and social levels.

To live up to this conviction, Sport Management is characterised by many academic and social events such as introductory events, company visits, guest lecturers, study visits, study trips, active sport days and various parties.

An international environment

Another important aspect of the programme is that Sport Management is one of the UCN study programmes which are taught in Danish as well as English meaning that our students move in an international and multicultural environment.

This environment allows our students to get an insight into other cultures through joint events, which means they can acquire knowledge that can be useful in relation to an international career.

Knowledge, innovation and development

The study environment that surrounds the students of Sport Management is one of the essential elements of generating knowledge, innovation and development.

At UCN we strive to create the best possible framework for students who are acquiring knowledge that can be used innovatively to help them develop their skills and competencies academically as well as socially.

In other words, our goals for UCN’s study environment is to create the best possible surroundings for building professional and social relations around good studies, which we consider a sound foundation for the future.

Class representatives

Class representatives are two selected students from each class on the study programme. There is one class representative and one substitute who meet approximately once a month with the Programme Director, a lecturer representative and the Student Advisor to discuss life on the study programme.

Each class sends in topics for discussion for the meeting agenda and this is their chance to directly influence, change, affect and develop the programme and the institution in different ways.


Reflective Practice-Based Learning

Common to all our programmes is the focus on educating you for the real world. Our slogan is “Real Life Education”, and we mean this very literally. You will at least be spending a term at a work placement, and we strive to continuously develop our curriculum in collaboration with the professions, we train for.

Another common feature is our great learning environment, in which classroom teaching is key. We combine the academic and social aspects of studying, hereby easing the transition to becoming an independent student. The interaction between theory and practice combined with personal reflection remains the absolute core of all our study programmes – and the basis of our learning approach Reflective Practice-Based Learning.

Getting ready for the future

In the course of your studies you will be inspired to be creative, to explore and to be innovative; and you will learn to look critically at your own learning, your experience, your knowledge and practice. You bring your own values and personality into play, and through reflecting on your own practice you develop your personal judgement and ability to act professionally.

In the study programme you will also be working closely together with your fellow students. You learn to share knowledge and to work towards a common goal together with others. In that way you build up an important reflective competence which is decisive for being innovative, independent and productive in the labour market of the future.


There are several possibilities for giving your education an international twist

During the course of your education at UCN you can go abroad for a certain period of time. You can go on an internship abroad in one or more companies or you can take your studies abroad.

The two kinds of placements can even be combined so you can do both. Be aware that the time spent abroad may not prolong the total duration of your studies in Denmark, however.

Why go abroad?

Whether you choose to do an internship or to study abroad, you will no doubt develop — personally as well as professionally. You will broaden your horizons and develop your language and professional skills.

This will be a once-in-a-lifetime opportunity to challenge yourself, to increase and develop your intercultural competencies — and an opportunity to return enlightened and enriched.

You will also add an international dimension to your CV.

Most contemporary businesses need employees possessing intercultural competencies gained in today’s multi-cultural world.

An internship abroad will improve your ability to consider matters from an innovative and different perspective.

Internship abroad – a golden opportunity!

If you do your internship abroad you will get an insight into how a foreign business organisation operates and become part of another country’s culture. You will achieve language and intercultural competencies that you will never forget.

At the same time, you will also get a unique chance to create networks – very early on in your career – that are likely to come in handy in the future while expanding your knowledge of different businesses. An internship abroad will no doubt improve your career opportunities in Denmark and internationally.

You should know that it is your responsibility to find an internship host company. However, the International Coordinator at the International Office at your address is ready to offer advice and guidance on visa rules, grants applications, deadlines and much more.

Study abroad – expand your horizons

If you chose to go abroad you are seizing an opportunity to live and study with students from all over the world allowing you to expand your horizons and form international networks.  At the same time you can live in and explore a foreign culture.


The Sport Management programme from UCN opens for a variety of job and career opportunities

With a Bachelor Degree in Sport Management you will be able to possess many different jobs in the various organisations within the sports, event and leisure sectors.

According to your specialisation and interests, you will be able get some of the following jobs after your graduation:

Administrator Event Manager / Coordinator
Club Manager Sport Development Planner
Sport Executive Sport Marketing Coordinator
Key Account Manager Mid-level Manager
Project Manager Sport Consultant

More about the program: