Service, Hospitality and Tourism Management

Service, Hospitality and Tourism Management

Zealand Academy of Technologies and Business | Campus Køge | Koge, Denmark

Service, Hospitality and Tourism Management

University:Zealand Academy of Technologies and Business - Campus Køge
Location Koge, Denmark
Uddannelsesvej 22, 4600 Koge
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):apx. 0 EUR (per semester)
Tuition fee (Non-EU):apx. 4 362 EUR (per semester)

It is a two year programme and provides job opportunities within tourism, hotel and catering, entertainment as well as sports and events.

The Service, Hospitality and Tourism Management Programme is available for admission in September. It is a two-year programme and provides job opportunities within tourism, hotel and catering as well as entertainment.
Areas of expertise are management, marketing, personnel and development. Utilizing the combined knowledge of commercial, cultural and innovative aspects and principles of sustainable development with methodical considerations in the planning and organization of services.

Employment most often found in middle management, but becoming an entrepreneur or working with trainees is also an option. It equips you to interact and collaborate in management teams and effectively build customer relations with people from various educational, linguistic and cultural backgrounds.


The programme is progressive and depending on your area of specialization, you work within:

  • Tourism Management i.e. in booking, tourist and travel agencies, charter and cruise tourism.
  • Hotel and Restaurant Management i.e. at conference centres, hotels, restaurants, spa and wellness and B&B.
  • Service Management i.e. consulting and training companies, health and treatment centres.
Internship and Thesis

Part of the education takes place in close cooperation with practical cases and the industry. You must complete a 13-week compulsory internship within your choice of specialty. Either in a Danish or international company. Choices of specialty are between:

  • Tourism
  • The Hotel and Restaurant Management
  • Service Management
Further Education

A Service, Hospitality and Tourism Management Degree gives you access to following top-up programmes:

  • P.Ba in International Hospitality Management
  • International Sales and Marketing
  • Innovation

A top-up takes one and a half years.

A top-up gives access to Master’s programmes. The vast majority of graduates choose to get a job and get some work experience prior to further studies.

Programme courses

The two-year-program is divided into four semesters, 120 ECTS.

During the programme you will be working with practical and theoretical areas covering the following subjects:

The compulsory subjects are:
  • Methodology and research methods
Service Organisation
  • Business Economics
  • Service Management
  • Macro Economics
  • Service Industry Competences
Organisation development
  • Leadership
  • Human Resource Management
  • Strategy and Business Development
  • International Marketing


  • Cultural Studies
  • Customer Relations
Elective Subjects
  • Service Management (only in Køge)
  • Hotel and Restaurant Management (in Slagelse and Køge)
  • Tourism Management (in Slagelse and Køge)

The third semester is a term of internship. You will be encouraged to utilize your education in a more practical manner. Internships with a variety of companies can be performed giving 13 weeks of academic credit. During the internship, you will participate in the completion of several different tasks together with one or more of the company’s employees. You can choose to complete your internship in Denmark or abroad.


Try out theories and methods hands-on during your internship on the Service, Hospitality and Tourism Management programme

In the third semester you will be going on an internship within your chosen field of specialisation. The internship is an excellent opportunity for you to build a network with the business community while testing your theoretical skills in a practical setting.

The internship can begin in the month of July or August the year after you have commenced your studies and end in late September/October. During this period of time, you must complete an thirteen week internship.

We strongly advise you to start looking for internship host companies in the autumn before you will need to go on your internship.


The purpose of the internship is to:

  • provide you with professional competence within your field of specialisation
  • ensure integration between theory and practice
  • contribute to your professional and personal development
  • ensure continuity over the course of studies in that your final exam project must also be based on the company where the internship took place.

The internship may take place in Denmark or abroad. If you want to go abroad, you can apply for grants with the help of UCN. 

As a student of service, hospitality and tourism management you will also get access to the world’s leading hospitality network, Hosco, where you can search for internships and jobs among more than 1.400 employers worldwide and 45.000 jobs.

Examples of duties

Depending on your specialisation course, you can manage, more or less independently, a number of duties and assignments.

Here are some examples listed by specialisation:

Hotel and restaurant management
Examples of duties
Receiving guests, including check in and check out Learning to use booking systems
Knowledge of order placements and supplier contracts Updating and maintaining homepage
Preparation of specific marketing efforts Organising and hosting conferences
Customer service including answering the phone Preparation of staff handbook
Preparation of specific marketing efforts Conference booking
Knowledge of pricing Meeting booking
Analysing occupancy rates/the business/outsourcing possibilities Knowledge of staff scheduling
Tourism management
Examples of duties
Preparation of marketing material Preparation of newsletters Preparing guide manuals
Preparation of a specific marketing effort Organising and hosting trips Knowledge of staff scheduling
Updating and maintaining homepage Participation in trade fairs Transport booking
Analysing marketing channels and clients Destination and tour guiding Knowledge of pricing
Analysing questionnaires, the internet, the competitionAgency contact Customer servicing and booking
Sports and event management (the service specialisation)
Examples of duties
Database management Taking part in project implementation, events and client events
Tournament planning Taking part in relevant meetings, seminars and/or conferences
Match facilitation and hosting Expansion of the sponsor group and possibly fund raising
Sponsor events Preparation of standards for check lists, project manuals and duties
Updating and maintaining homepage Analysing questionnaires, the internet, the competition, marketing channels, clients and culture
Learning to use booking systems Planning and hosting activities for children
Match facilitation and hosting Idea development for events and competitions
Concept development Customer service including answering the phone
Partner contact Preparation of specific marketing efforts


A good study environment means everything

At the Service, Hospitality and Tourism Management programme we value a good study environment where you can get involved and socialise with your classmates.

To this end we arrange introductory events, parties, talks, company visits etc.

Study trip abroad

In the second semester we will arrange a study trip for you and your classmates. The purpose of the trip is to provide you with new and international input from the service, hospitality and tourism industry and to expand your professional knowledge. 

The duration and destination of the trip varies from one year to the next; previous classes have gone to e.g. the Netherlands, Miami and Dubai. 

In addition to social networking with your class mates the trip will feature visits to several businesses in the following categories: hotels and restaurants, tourism, sports and leisure.

A company visit will typically have the following agenda:

  • Brief introduction of the company
  • How the company acts in the market
  • How the company markets/sells its services
An international environment

Service, Hospitality and Tourism Management programme can be studied in Danish as well as English lending an international feel to everyday life at campus. During the course of your studies there will be various joint events for students of all nationalities just as the field trip is also for all students. This allows our students to increase their knowledge of other cultures and continuously improve their English skills.

Jobs and careers 

You can follow different career path depending on your graduate profile

The service sector is a wide-ranging industry with various subcategories.

This means that your future employer, job title and work duties may also vary greatly depending on your study effort and on how you specialise in terms of your work placement, your assignments, your network etc. during your time of studies.

Possible job titles

There are numerous possible job titles which of course depend on your individual profile.

Your individual profile is a combination of:

  • Your subject knowledge, that is, the degree to which you master the knowledge acquired through studies.
  • Your choice of specialisation.
  • Your work experience, including your work placement.
  • Other personal competencies.
  • Other experience.

During the course of the Service, Hospitality and Tourism Management programme you will acquire knowledge and competencies in management.

Some will be able to take up a position as manager or mid-level manager immediately after graduation, while others may need to gain more experience in order to hold a position as manager or middle manager – this will depend on your individual profile.

With this in mind, your future job title could be:

Marketing coordinator Booking Assistant Activity Manager Travel agency manager Conference Coordinator
Marketing assistant HR Manager Booking Manager Reception Desk Manager Food and Beverage Manager
Sales coordinator HR Consultant Restaurant manager Guest relations manager Travel agency worker
Sales manager Yield manager Project Assistant Rooms division Manager Tourist Agency Assistant
Sales consultant Self-employed HR Coordinator Communications Assistant
Event manager Hotel manager Concept Developer Guest services Assistant
Event coordinator Receptionist Contract Manager Housekeeping Manager

Possible employers

HotelsTourist information centres Event businesses Handling agents National parks
Travel agencies National and international tourist organisations Kitchens Festivals Museums
Tour operators Public and private trade organisations Conference centres Cultural institutions Hostels
Restaurants Mid-level governments Airlines Inns Sports clubs
Tourist attractions Inbound travel agencies Cultural institutions Campsites Cruise lines

Possible work duties:

Sales Guest and customer services Destination development and marketing House keeping assignments
Marketing Travel coordination and planning Attraction and amusement development Process optimisation
Management Event and conference planning Innovation and concept development Communication assignments
Project coordinator Human Resource Management Event facilitation and hosting

More about the program: