Service, Hospitality and Tourism Management

Service, Hospitality and Tourism Management

UCN University College of Northern Denmark | Campus Hobrovej | Aalborg, Denmark

Service, Hospitality and Tourism Management

University:UCN University College of Northern Denmark - Campus Hobrovej
Location Aalborg, Denmark
Sofiendalsvej 60, 9200 Aalborg
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):apx. 0 EUR (per semester)
Tuition fee (Non-EU):apx. 3 311 EUR (per semester)


The Academy Profession Degree Programme in Service, Hospitality and Tourism Management gives you the competences to to work in development, management and marketing of services within one of three specialisation paths: tourism; hotel and restaurant; or sport and event management.

It will help you develop your communicative, intercultural and personal competencies to gain knowledge and understanding of the cultural and social conditions that affect the industry.

The programme is practice-oriented, and the knowledge you acquire in the course of the study programme is closely connected to real-life situations. This connection is supported by the internship taking place in a relevant business in Denmark or abroad on completion of the first academic year.

The Academy Profession Degree Programme in Service, Hospitality and Tourism Management opens the door to a broad range of job opportunities in the service industry, such as at hotels, restaurants, travel agencies and amusement parks, event management agencies as well as holiday and conference centres, sport clubs and associations.

As an AP Graduate in Service, Hospitality and Tourism Management, you can also choose to apply for admission to one of our top-up programmes, earning you a bachelor’s degree after an additional 1½ years of study. Please note that admission in some cases is limited.


Try out theories and methods hands-on during your internship on the Service, Hospitality and Tourism Management programme

In the third semester you will be going on an internship within your chosen field of specialisation. The internship is an excellent opportunity for you to build a network with the business community while testing your theoretical skills in a practical setting.

The internship can begin in the month of July or August the year after you have commenced your studies and end in late September/October. During this period of time, you must complete an thirteen week internship.

We strongly advise you to start looking for internship host companies in the autumn before you will need to go on your internship.


The purpose of the internship is to:

  • provide you with professional competence within your field of specialisation
  • ensure integration between theory and practice
  • contribute to your professional and personal development
  • ensure continuity over the course of studies in that your final exam project must also be based on the company where the internship took place.

The internship may take place in Denmark or abroad. If you want to go abroad, you can apply for grants with the help of UCN. 

As a student of service, hospitality and tourism management you will also get access to the world’s leading hospitality network, Hosco, where you can search for internships and jobs among more than 1.400 employers worldwide and 45.000 jobs.

Examples of duties

Depending on your specialisation course, you can manage, more or less independently, a number of duties and assignments.

Here are some examples listed by specialisation:

Hotel and restaurant management
Examples of duties
Receiving guests, including check in and check out Learning to use booking systems
Knowledge of order placements and supplier contracts Updating and maintaining homepage
Preparation of specific marketing efforts Organising and hosting conferences
Customer service including answering the phone Preparation of staff handbook
Preparation of specific marketing efforts Conference booking
Knowledge of pricing Meeting booking
Analysing occupancy rates/the business/outsourcing possibilities Knowledge of staff scheduling
Tourism management
Examples of duties
Preparation of marketing material Preparation of newsletters Preparing guide manuals
Preparation of a specific marketing effort Organising and hosting trips Knowledge of staff scheduling
Updating and maintaining homepage Participation in trade fairs Transport booking
Analysing marketing channels and clients Destination and tour guiding Knowledge of pricing
Analysing questionnaires, the internet, the competitionAgency contact Customer servicing and booking
Sports and event management (the service specialisation)
Examples of duties
Database management Taking part in project implementation, events and client events
Tournament planning Taking part in relevant meetings, seminars and/or conferences
Match facilitation and hosting Expansion of the sponsor group and possibly fund raising
Sponsor events Preparation of standards for check lists, project manuals and duties
Updating and maintaining homepage Analysing questionnaires, the internet, the competition, marketing channels, clients and culture
Learning to use booking systems Planning and hosting activities for children
Match facilitation and hosting Idea development for events and competitions
Concept development Customer service including answering the phone
Partner contact Preparation of specific marketing efforts


A good study environment means everything

At the Service, Hospitality and Tourism Management programme we value a good study environment where you can get involved and socialise with your classmates.

To this end we arrange introductory events, parties, talks, company visits etc.

Study trip abroad

In the second semester we will arrange a study trip for you and your classmates. The purpose of the trip is to provide you with new and international input from the service, hospitality and tourism industry and to expand your professional knowledge. 

The duration and destination of the trip varies from one year to the next; previous classes have gone to e.g. the Netherlands, Miami and Dubai. 

In addition to social networking with your class mates the trip will feature visits to several businesses in the following categories: hotels and restaurants, tourism, sports and leisure.

A company visit will typically have the following agenda:

  • Brief introduction of the company
  • How the company acts in the market
  • How the company markets/sells its services
Reading and study group

Early on in the course of your studies you will be assigned to a reading and study group of 4–5 people. Your timetable includes time for studying with your study group. We strongly advise that you give high priority to your study group and that you make positive and constructive contributions.

Semester talks — unlock your full potential!

Each semester you will be invited to a semester talk. The talk is usually held with your class coordinator but other lecturers from the team of lecturers may also be in charge.

The primary subject of the semester talk is the theme: How do I realize my full potential during my studies Through dialogue and coaching, the lecturer will help you optimize your study efforts.

Evaluation of lectures

You play an important part of our ambition to constantly improve the Service Hospitality and Tourism Management programme. After completing a course module you will receive an evaluation form in your study e-mail inbox. It is important that you take your time to answer the questions in the form to let us know what we are doing well and where we have room for improvement! 

On a meeting your class coordinator will talk about the results of the “general study conditions” while evaluation of actual lectures will be handled by the relevant lecturer. Your answers will have no influence on your future grades and will be strictly confidential!

An international environment

Service, Hospitality and Tourism Management programme can be studied in Danish as well as English lending an international feel to everyday life at campus. During the course of your studies there will be various joint events for students of all nationalities just as the field trip is also for all students. This allows our students to increase their knowledge of other cultures and continuously improve their English skills.

Student board

The Service, Hospitality and Tourism Management programme has a student board for which each class selects a representative and a substitute representative. The duty of student board representatives is to maintain a supportive academic and social environment for their fellow students. You might also say that they act as the mouthpiece for the class to the class coordinator and the programme director. We believe that successful studies are related to clear expectations from both sides as well as close dialogue.

Student board representatives are invited to join education committee meetings where the Service Hospitality and Tourism Management programme is continually developed and optimised. On graduation, students who sat on the Student Board will receive a document describing their duties in addition to their degree certificate.

Class coordinator

We appreciate close dialogue with all our students. To this end there are information and feedback meetings with your class where your class coordinator will give information and where experiences are exchanged. This goes for positive as well as less positive experiences — those of students and our own. You are always welcome to give input to the contents of classes.

Jobs and careers 

You can follow different career path depending on your graduate profile

The service sector is a wide-ranging industry with various subcategories.

This means that your future employer, job title and work duties may also vary greatly depending on your study effort and on how you specialise in terms of your work placement, your assignments, your network etc. during your time of studies.

Possible job titles

There are numerous possible job titles which of course depend on your individual profile.

Your individual profile is a combination of:

  • Your subject knowledge, that is, the degree to which you master the knowledge acquired through studies.
  • Your choice of specialisation.
  • Your work experience, including your work placement.
  • Other personal competencies.
  • Other experience.

During the course of the Service, Hospitality and Tourism Management programme you will acquire knowledge and competencies in management.

Some will be able to take up a position as manager or mid-level manager immediately after graduation, while others may need to gain more experience in order to hold a position as manager or middle manager – this will depend on your individual profile.

With this in mind, your future job title could be:

Marketing coordinator Booking Assistant Activity Manager Travel agency manager Conference Coordinator
Marketing assistant HR Manager Booking Manager Reception Desk Manager Food and Beverage Manager
Sales coordinator HR Consultant Restaurant manager Guest relations manager Travel agency worker
Sales manager Yield manager Project Assistant Rooms division Manager Tourist Agency Assistant
Sales consultant Self-employed HR Coordinator Communications Assistant
Event manager Hotel manager Concept Developer Guest services Assistant
Event coordinator Receptionist Contract Manager Housekeeping Manager

Possible employers

HotelsTourist information centres Event businesses Handling agents National parks
Travel agencies National and international tourist organisations Kitchens Festivals Museums
Tour operators Public and private trade organisations Conference centres Cultural institutions Hostels
Restaurants Mid-level governments Airlines Inns Sports clubs
Tourist attractions Inbound travel agencies Cultural institutions Campsites Cruise lines

Possible work duties:

Sales Guest and customer services Destination development and marketing House keeping assignments
Marketing Travel coordination and planning Attraction and amusement development Process optimisation
Management Event and conference planning Innovation and concept development Communication assignments
Project coordinator Human Resource Management Event facilitation and hosting


There are several possibilities for giving your education an international twist

During the course of your education at UCN you can go abroad for a certain period of time. You can go on an internship abroad in one or more companies or you can take your studies abroad.

The two kinds of placements can even be combined so you can do both. Be aware that the time spent abroad may not prolong the total duration of your studies in Denmark, however.

Why go abroad?

Whether you choose to do an internship or to study abroad, you will no doubt develop — personally as well as professionally. You will broaden your horizons and develop your language and professional skills.

This will be a once-in-a-lifetime opportunity to challenge yourself, to increase and develop your intercultural competencies — and an opportunity to return enlightened and enriched.

You will also add an international dimension to your CV.

Most contemporary businesses need employees possessing intercultural competencies gained in today’s multi-cultural world.

An internship abroad will improve your ability to consider matters from an innovative and different perspective.

Internship abroad – a golden opportunity!

If you do your internship abroad you will get an insight into how a foreign business organisation operates and become part of another country’s culture. You will achieve language and intercultural competencies that you will never forget.

At the same time, you will also get a unique chance to create networks – very early on in your career – that are likely to come in handy in the future while expanding your knowledge of different businesses. An internship abroad will no doubt improve your career opportunities in Denmark and internationally.

You should know that it is your responsibility to find an internship host company. However, the International Coordinator at the International Office at your address is ready to offer advice and guidance on visa rules, grants applications, deadlines and much more.

Study abroad – expand your horizons

If you chose to go abroad you are seizing an opportunity to live and study with students from all over the world allowing you to expand your horizons and form international networks.  At the same time you can live in and explore a foreign culture.

More about the program: