Multimedia Design and Communication

Multimedia Design and Communication

IBA International Business Academy | Campus Kolding | Kolding, Denmark

Multimedia Design and Communication

University:IBA International Business Academy - Campus Kolding
Location Kolding, Denmark
Havneparken 1, 6000 Kolding
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
Tuition fee (Non-EU):apx. 5 000 EUR (per semester)
Application fee: 100 EUR

With a multimedia designer study programme, you will be working across every different aspect of digital development – from ideas and planning to implementation and testing.

The programme has a particular emphasis on digital user interfaces.

You will gain a broad understanding of the entire digital development process, which you can take with you directly into the workplace or use as a solid foundation for further studies.


The multimedia designer course is a 2-year Business Academy study course, consisting of a mandatory core programme, various elective modules, a practical or internship period, and then a final assignment project.

On this programme you will be very involved with the design, programming, and planning of multimedia projects, as well as taking on the theoretical and practical tools used for developing professional design within the field of multimedia.

Structure of the programme

The study programme consists of a mandatory section over semesters 1 and 2, elective modules in semester 3, and a practical or internship period, along with a final thesis assignment, in semester 4.

The programme covers 5 main areas. As such, you get a chance to stock up your toolbox with everything you need to get ahead in the world of digital media.

  • User interface development: In this module you will work with design and development, with a particular focus on the production of digital interfaces. The subject module is based on a broad range of development methods, so you’ll be prepared for whatever you might encounter in the business world. You learn about the planning, design and production of digital media solutions.
  • User experience: In this module, there is a special emphasis on ways to involve the user in your digital solutions. You learn to understand your user. You also learn about evaluation and road-testing of the user experience, along with how to read and utilize whatever data you might obtain.
  • Content production: The name largely says it all – in this module you work around producing content for digital media platforms. You learn to understand what type of content is relevant for specific kinds of media. You learn about different types of content, and how best to convey your message.
  • Business: Here, you take a closer look at understanding business, data, the existential foundations of companies, and the role of the multimedia designer within the value chain. You gain a deeper understanding about the general structure of a business, and how to find your place within it. And you learn to understand organizational structures and processes.
  • Technology: It is important to always stay updated on the latest technologies, and of course the digital world moves extremely fast. This module is all about understanding and investigating technologies. You will be working with the technologies involved in the production of digital media at this moment. As such, you will be able to seek out new forms of media in the future and quickly get up to speed with them.

With the multimedia design programme, you will be able to self-sufficiently handle all of the various aspects of digital media production.

This includes design, planning, realization and project management, along with implementation, administration and maintenance.

Over the course of the programme, you will work cross-discipline with:

  • Communication and presentation, journalism and copywriting
  • Graphic design, aesthetics, 3D animation and audio/video
  • IT systems, data communication, and building websites
  • Project management, concept development, and business understanding
  • Marketing

The teaching on the multimedia design programme is very varied. You will encounter different types of teaching such as classroom teaching, group work, lectures, presentations from relevant people, theme days and project weeks. No two weeks are alike.

You will work with programmes such as Photoshop, Illustrator and InDesign, and will learn developer languages such as HTML, CSS, Javascript and PHP.

The Kickstarter project

Video: Students working across many different study programmes at the annual ‘International Week’

The Kickstarter project is an academic project for students who don’t go on a study visit or take part in the International Business Week.

The project involves multimedia designers, e-designers and web developers, working together to ‘kickstart’ a product. Students are divided into groups across the various study programmes, testing their capacities by working alongside students from academic backgrounds other than their own. This lends valuable perspectives regarding their own position within a company’s production cycle.



Students are motivated to play an active role in their own learning process. Apart from attending traditional lectures, students learn to work in international environment, to engage in project groups, express themselves and apply critical thinking, and are encouraged to participate in open discussions with their teachers and fellow students.

Students work with specific and real-life cases which includes projects in groups, seminars, company visits and study tours abroad. During classes, students participate in group works with fellow students solving challenging and educative tasks.


Upon successful completion of the Multimedia Design and Communication degree, you can continue studies at Top-up degree:

Web Development
Digital Concept Development
Innovation and Entrepreneurship


The multimedia designer normally work with digital communication. A multimedia designer can combine text, sound, pictures, animated graphics and video so that the message is effectively presented by way of electronic medias.


Multimedia designers will be employed within various business sectors, typically within:

  • advertising,
  • marketing,
  • media,
  • IT,
  • the telecommunications sector.

Potential employers could be companies that are in the process of developing and maintaining its communication and marketing strategy, like advertising agencies, newspapers, TV, e-business companies; organizations private and public, the options are endless.

More about the program: