Marketing Management

Marketing Management

Zealand Academy of Technologies and Business | Campus Roskilde | Roskilde, Denmark

Marketing Management

University:Zealand Academy of Technologies and Business - Campus Roskilde
Location Roskilde, Denmark
Maglegårdsvej 2, 4000 Roskilde
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):apx. 0 EUR (per semester)
Tuition fee (Non-EU):apx. 4 362 EUR (per semester)

The programme qualifies you to start your business career as e.g. a marketing coordinator, a sales consultant, export, sales or purchasing assistant, information assistant, advertising consultant or a trainee.


The programme is a study of international communication and marketing, culture, business economy, analysis and international trade that qualifies you to take on a job within marketing, export, sales, purchasing, logistics, project management, or to launch your own business.

You will have both the academic insight as well as practical experience for being successful and the basis for further advancements to e.g. marketing manager, production manager, sales manager, export manager, purchasing manager, store manager, information manager, or stipendiary exporter.

If you have an innovative spirit and entrepreneurial personality then the programme also might be your way to gain insight and qualifications for starting your own business adventure.

The Marketing Management program gives a very strong academic background for studying for the Bachelor in International Sales and Marketing.




Common to all our programmes is the focus on educating you for the real world. Our slogan is “Real Life Education”, and we mean this very literally. You will at least be spending a term at a work placement, and we strive to continuously develop our curriculum in collaboration with the professions, we train for.

Another common feature is our great learning environment, in which classroom teaching is key. We combine the academic and social aspects of studying, hereby easing the transition to becoming an independent student. The interaction between theory and practice combined with personal reflection remains the absolute core of all our study programmes – and the basis of our learning approach Reflective Practice-Based Learning.

Programme courses

The two-year-program is divided into four semesters, 120 ECTS.

During the first three semesters of the programme the following subjects are offered:

The compulsory subjects are:

  • International Marketing and Sales, including statistics
  • Economics
  • Communication
  • Organization, Management and Logistics
  • Business Law

Among others, the following optional subjects are offered:

  • Managerial Economics
  • Theoretical Statistics
  • Entrepreneurship

The fourth semester is divided into two parts. During the first part of the semester the student must undertake a 3 months internship developing work experience in a business either in Denmark or abroad. The internship must be passed separately. During the second part, the final exam project (the dissertation), you must prepare your dissertation report based on the work experience from the first part of the semester. The dissertation must be passed separately.


During the Marketing Management programme you will go on an 3-month internship in the 4th semester

The purpose of the internship

The purpose of the internship for this 2-year programme is to give you the opportunity to improve your study and business competences through specialisation and putting subjects related to the purpose of the programme into perspective.

Possible on-the-job tasks

You will be able to work on many different tasks during the internship. Some of those could be:

  • Performing market analyses – field or desk research 
  • Preparing market screenings of new markets 
  • Preparing stock/inventory analyses 
  • Creating customer records or client databases 
  • Following the daily routines of employees e.g. sellers, purchasers 
  • Participating in selecting suppliers 
  • Preparing competition analyses 
  • Preparing communication materials
  • Entering environmental data into records 
  • Preparing media plans and or marketing plans
  • Preparing company presentations 
  • Preparing /participating in fairs and exhibitions
  • Preparing communication plans 
  • Project organisation of quality management systems 

Internships all over the world

Internships can take place in Denmark or abroad, either in Danish branches abroad or in purely non-Danish companies. For instance some of our students went to Vietnam to prepare market analyses for a large Danish company which had set up a branch there.


There are several possibilities for giving your education an international twist

During the course of your education at UCN you can go abroad for a certain period of time. You can go on an internship abroad in one or more companies or you can take your studies abroad.

The two kinds of placements can even be combined so you can do both. Be aware that the time spent abroad may not prolong the total duration of your studies in Denmark, however.

Why go abroad?

Whether you choose to do an internship or to study abroad, you will no doubt develop — personally as well as professionally. You will broaden your horizons and develop your language and professional skills.

This will be a once-in-a-lifetime opportunity to challenge yourself, to increase and develop your intercultural competencies — and an opportunity to return enlightened and enriched.

You will also add an international dimension to your CV.

Most contemporary businesses need employees possessing intercultural competencies gained in today’s multi-cultural world.

An internship abroad will improve your ability to consider matters from an innovative and different perspective.

More about the program: