Marketing Management

Marketing Management

VIA University College | Campus Horsens | Horsens, Denmark

Marketing Management

University:VIA University College - Campus Horsens
Location Horsens, Denmark
Chr. M. Østergaards Vej 4, 8700 Horsens
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):apx. 0 EUR (per semester)
Tuition fee (Non-EU):apx. 5 500 EUR (per semester)


Teaching is based on business practice and applied theory.

The Marketing Management programme helps you acquire a high level of knowledge and skills within the field and consists of mandatory and elective elements, internship and a final project.

Our teaching is based on business practice and applied theory. Theory is approached through assignments, cases and problem-based learning, an instructional method that allows you to work in teams to answer questions or solve real-world problems. We also link theoretical knowledge to real-life cases developed in close cooperation with local companies.

In addition, you will be able to create your own profile using the elective elements of the 3rd semester of the programme. 

1st semester

The semester consists of a number of mandatory elements, including business know how, methodology and market know how. You will work on these elements via a number of core areas.

2nd semester

During the 2nd semester, you will work on tactical and operational marketing for both the B2B and B2C markets.

3rd semester

During the 3rd semester, the focus is on internationalisation. In addition to the mandatory elements, you will be able to choose from a number of elective elements.

4th semester

The 4th semester consists of an internship and a final project.

The aim of the internship is to equip you with work experience within a business environment, giving you the opportunity to focus in depth upon problems and issues arising in the real world.

Your internship can either take place in a Danish company or in a foreign company. The duration of the internship will typically be between three and five months, depending on whether you decide to write your final project in cooperation with the company. 

The educational programme starts with a commencement of studies exam

You are required to sit and pass an exam in order to continue on the Marketing Management programme no later than one month after studies have started.

The aim of the commencement of studies exam is to identify and exclude inactive students from the programme.


Your internship teaches you things you can’t learn in a classroom.

Experience the business world

Doing a internship is a great way to get first-hand work experience and to gain access to the best graduate jobs.

This will allow you to apply theory to real-world business tasks and to practice a number of valuable skills.


You will benefit from working in a real-life environment and gain professional experience of relevance to your future career as a Marketing Manager.

Yet another advantage is that it improves your employability skills, as work-readiness is of top priority to employers when they look for graduates to fill vacancies.

The internship has a dual purpose. You will get to know what your professional future is all about while you are still preparing for it, and you will get good contacts with employers within the field of your study.

Where to go?

You may do the internship in a company of your choice in Denmark or abroad.


Your internship will be between three and five months, depending on whether you decide to write your final project in cooperation with the company.


As a graduate, you can look forward to excellent employment prospects worldwide.

The hallmark of this programme is its international focus and the inter-disciplinary skills you will learn, which will make you attractive to a wide range of companies.

Career counselling and events

Career Service Centre at VIA offers a range of services to students. You can make an appointment at Carrer Service Centre for advice on writing a good CV and Cover Letter, updating your LinkedIn profile and searching for jobs and internships.

The career centre also organises events where you can meet company representatives face-to-face in order to find a job, internship, project work or a full-time job related to your field of study.

Further education

When you have completed the Academy Profession Degree in Marketing Management Programme, you will have excellent opportunities for further education.

The Academy Profession Degree provides direct access to:
The Bachelor of International Sales and Marketing Programme.

Furthermore, graduates may enroll in other bachelor programmes in Denmark and abroad, reducing their total study time through credit transfer agreements.


A study abroad experience provides global insight and perspective.

To enrich the study experience and nurture cultural diversity on campus, we welcome foreign students from partner institutions.

VIA University College has cooperation agreements with approximately 200 institutions in 33 countries in Europe as well as overseas.

You may choose to do your internship in an international company in another part of the world. This will give you the opportunity to experience the way of life in another culture.

Today’s business world is a global marketplace, and having international work experience can enhance your CV.

More about the program: