Marketing Management

Marketing Management

UCN University College of Northern Denmark | Campus Hobrovej | Aalborg, Denmark

Marketing Management

University:UCN University College of Northern Denmark - Campus Hobrovej
Location Aalborg, Denmark
Sofiendalsvej 60, 9200 Aalborg
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):apx. 0 EUR (per semester)
Tuition fee (Non-EU):apx. 3 311 EUR (per semester)


As an AP Graduate in Marketing Management, you will become a specialist in working systematically with company marketing. You will be skilled at analysing, planning and organising marketing activities.

During your studies, you will acquire knowledge about different cultures, communication forms and socioeconomic conditions, and you will learn to analyse various types of businesses and markets, which in turn will enable you to prepare marketing solutions for companies in Denmark as well as abroad.

AP Graduates in Marketing Mangement find employment in Danish and international companies and organisations. They work as e.g. marketing consultants, advertising assistants, project managers, key account assistants, HR assistants and procurement assistants.

As an AP Graduate in Marketing Management, you can also choose to apply for admission to one of our top-up programmes, earning you a bachelor’s degree after an additional 1½ years of study. Please note that admission in some cases is limited.


Common to all our programmes is the focus on educating you for the real world. Our slogan is “Real Life Education”, and we mean this very literally. You will at least be spending a term at a work placement, and we strive to continuously develop our curriculum in collaboration with the professions, we train for.

Another common feature is our great learning environment, in which classroom teaching is key. We combine the academic and social aspects of studying, hereby easing the transition to becoming an independent student. The interaction between theory and practice combined with personal reflection remains the absolute core of all our study programmes – and the basis of our learning approach Reflective Practice-Based Learning.

Getting ready for the future

In the course of your studies you will be inspired to be creative, to explore and to be innovative; and you will learn to look critically at your own learning, your experience, your knowledge and practice. You bring your own values and personality into play, and through reflecting on your own practice you develop your personal judgement and ability to act professionally.

In the study programme you will also be working closely together with your fellow students. You learn to share knowledge and to work towards a common goal together with others. In that way you build up an important reflective competence which is decisive for being innovative, independent and productive in the labour market of the future.


During the Marketing Management programme you will go on an 3-month internship in the 4th semester

The purpose of the internship

The purpose of the internship for this 2-year programme is to give you the opportunity to improve your study and business competences through specialisation and putting subjects related to the purpose of the programme into perspective.

Possible on-the-job tasks

You will be able to work on many different tasks during the internship. Some of those could be:

  • Performing market analyses – field or desk research 
  • Preparing market screenings of new markets 
  • Preparing stock/inventory analyses 
  • Creating customer records or client databases 
  • Following the daily routines of employees e.g. sellers, purchasers 
  • Participating in selecting suppliers 
  • Preparing competition analyses 
  • Preparing communication materials
  • Entering environmental data into records 
  • Preparing media plans and or marketing plans
  • Preparing company presentations 
  • Preparing /participating in fairs and exhibitions
  • Preparing communication plans 
  • Project organisation of quality management systems 

Internships all over the world

Internships can take place in Denmark or abroad, either in Danish branches abroad or in purely non-Danish companies. For instance some of our students went to Vietnam to prepare market analyses for a large Danish company which had set up a branch there.


Social life is an important part of the Marketing Management programme at UCN

That is why we plan introductory events, intro trips, parties, lectures, study visits, company visits, a one week study trip to e.g. Ireland or Edinburgh, Christmas lunches etc.

International environment

Since the Marketing Management programme is available as either a Danish-taught or English-taught programme, everyday life is also characterised by an international environment.

During studies there will be different events for everybody across nationalities. This means that students have great opportunities to increase their knowledge of other cultures and improve their English speaking skills continuously.

Class representatives

Each class on the Marketing Management programme has a class representative who participates in the Marketing Management Council.

They meet a couple of times during the semester and they are in contact with the programme director and the lecturers. The council arranges different activities for the students during the semester both social and study related activities.


There are several possibilities for giving your education an international twist

During the course of your education at UCN you can go abroad for a certain period of time. You can go on an internship abroad in one or more companies or you can take your studies abroad.

The two kinds of placements can even be combined so you can do both. Be aware that the time spent abroad may not prolong the total duration of your studies in Denmark, however.

Why go abroad?

Whether you choose to do an internship or to study abroad, you will no doubt develop — personally as well as professionally. You will broaden your horizons and develop your language and professional skills.

This will be a once-in-a-lifetime opportunity to challenge yourself, to increase and develop your intercultural competencies — and an opportunity to return enlightened and enriched.

You will also add an international dimension to your CV.

Most contemporary businesses need employees possessing intercultural competencies gained in today’s multi-cultural world.

An internship abroad will improve your ability to consider matters from an innovative and different perspective.

Internship abroad – a golden opportunity!

If you do your internship abroad you will get an insight into how a foreign business organisation operates and become part of another country’s culture. You will achieve language and intercultural competencies that you will never forget.

At the same time, you will also get a unique chance to create networks – very early on in your career – that are likely to come in handy in the future while expanding your knowledge of different businesses. An internship abroad will no doubt improve your career opportunities in Denmark and internationally.

You should know that it is your responsibility to find an internship host company. However, the International Coordinator at the International Office at your address is ready to offer advice and guidance on visa rules, grants applications, deadlines and much more.

Study abroad – expand your horizons

If you chose to go abroad you are seizing an opportunity to live and study with students from all over the world allowing you to expand your horizons and form international networks.  At the same time you can live in and explore a foreign culture.

More about the program: