International Sales and Marketing

University:UCN University College of Northern Denmark - Campus Hobrovej
Location Aalborg, Denmark
Sofiendalsvej 60, 9200 Aalborg
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
Tuition fee (Non-EU):apx. 3 190 EUR (per semester)

This is a top-up programme intended for graduates of the Academy Profession Degree Programme in Marketing Management. The top-up programme earns you a bachelor’s degree in International Sales and Marketing with only 1½ years of additional study.

In this programme, you will gain insight and understanding of the various factors that significantly influence the sales of goods and services in Denmark and on an international scale.

You will learn about what underlies a company’s sales and business development from an international perspective. You will also acquire knowledge of marketing, logistics, law, management and economics.

Furthermore, the programme includes elective components, which means that you will have an influence on the shaping of your professional profile.

As a Bachelor of International Sales and Marketing, you may find employment in Denmark as well as abroad.

Examples of job titles could be project manager, sales coordinator, key account manager or marketing coordinator. In the long term, you can also work towards becoming a marketing manager, sales manager or export manager.


Read about the programme structure, themes and subjects on the International Sales and Marketing programme
Programme structure

Since this is a top-up programme to the Marketing Management programme, the Professional Bachelor Degree in International Sales and Marketing is of 1.5 years’ duration distributed on three semesters:

  • 1st semester – The background for a company’s sales 
  • 2nd semester – Business development in an international perspective 
  • 3rd semester – Internship and bachelor project
1st semester

On the first semester you will study the following subjects:

  • The customer as the starting point
  • Industry and competitors  
  • Innovation

Furthermore, you will also study methodology and theory of science.

2nd semester

The themes on the second semester are:

  • Developing the sales base
  • The tactical and operational sales performance
  • Implementation and follow-up

Furthermore you will follow one elective under the supervision of UCN lecturers. At the International Sales and Marketing programme there will be a study trip in the beginning of the 2nd Semester. The price will be approximately 13.000 DKK per student. If you do not attend the study trip you have to attend the classes at campus.

3rd semester

On the third semester you will go on an 3-month internship in a company in Denmark or abroad. This will give you the opportunity to try out theory in practice.

The semester is concluded with a bachelor project based on a practise-oriented problem and prepared in collaboration with a relevant company or business.


Try out theories and methods hands-on during your internship on the International Sales and Marketing programme

On the third semester you will go on an internship for approx 3 months. This will give you an opportunity to try out the theories you have learnt, in practice. The internship will also ensure that you develop your personal competencies.

It will also give you the opportunity to create a network that could turn out useful when you need to find a job after you graduate.

The internship may take place in Denmark or abroad.


Reflective Practice-Based Learning

Common to all our programmes is the focus on educating you for the real world. Our slogan is “Real Life Education”, and we mean this very literally. You will at least be spending a term at a work placement, and we strive to continuously develop our curriculum in collaboration with the professions, we train for.

Another common feature is our great learning environment, in which classroom teaching is key. We combine the academic and social aspects of studying, hereby easing the transition to becoming an independent student. The interaction between theory and practice combined with personal reflection remains the absolute core of all our study programmes – and the basis of our learning approach Reflective Practice-Based Learning.

Getting ready for the future

In the course of your studies you will be inspired to be creative, to explore and to be innovative; and you will learn to look critically at your own learning, your experience, your knowledge and practice. You bring your own values and personality into play, and through reflecting on your own practice you develop your personal judgement and ability to act professionally.

In the study programme you will also be working closely together with your fellow students. You learn to share knowledge and to work towards a common goal together with others. In that way you build up an important reflective competence which is decisive for being innovative, independent and productive in the labour market of the future.


The social aspect of the education is an important part of studying at UCN

That is why we arrange parties, introductory trips, lectures, study visits, company visits, Christmas parties etc.

An international environment

Since the Professional Bachelor Degree programme in International Sales and Marketing is taught in Danish as well as English, daily life takes place in an international environment.

During the academic year there will be various joint events across nationalities. This means that students can increase their knowledge of other cultures and continue to improve their English.  


There are several possibilities for giving your education an international twist

During the course of your education at UCN you can go abroad for a certain period of time. You can go on an internship abroad in one or more companies or you can take your studies abroad.

The two kinds of placements can even be combined so you can do both. Be aware that the time spent abroad may not prolong the total duration of your studies in Denmark, however.

Why go abroad?

Whether you choose to do an internship or to study abroad, you will no doubt develop — personally as well as professionally. You will broaden your horizons and develop your language and professional skills.

This will be a once-in-a-lifetime opportunity to challenge yourself, to increase and develop your intercultural competencies — and an opportunity to return enlightened and enriched.

You will also add an international dimension to your CV.

Most contemporary businesses need employees possessing intercultural competencies gained in today’s multi-cultural world.

An internship abroad will improve your ability to consider matters from an innovative and different perspective.

Internship abroad – a golden opportunity!

If you do your internship abroad you will get an insight into how a foreign business organisation operates and become part of another country’s culture. You will achieve language and intercultural competencies that you will never forget.

At the same time, you will also get a unique chance to create networks – very early on in your career – that are likely to come in handy in the future while expanding your knowledge of different businesses. An internship abroad will no doubt improve your career opportunities in Denmark and internationally.

You should know that it is your responsibility to find an internship host company. However, the International Coordinator at the International Office at your address is ready to offer advice and guidance on visa rules, grants applications, deadlines and much more.

Study abroad – expand your horizons

If you chose to go abroad you are seizing an opportunity to live and study with students from all over the world allowing you to expand your horizons and form international networks.  At the same time you can live in and explore a foreign culture.


With a Bachelor Degree in International Sales and Marketing you will be able to find jobs and build a career in Denmark as well as abroad

You should be able to get jobs such as:

  • Export manager
  • International sales representative
  • Key account manager
  • Marketing manager
  • Sales manager
  • Sales and marketing co-ordinator
  • Sales planner
  • Sales support executive

More about the program: