There is a growing demand for employees within international sales and marketing and the programme reflects the ever growing internationalisation of the business community – especially the segment of small and medium sized companies.
The syllabus and learning objectives of the programme are based on research into the future requirements of business and industry for staff with an international profile, good language skills and a broad foundation in economics, with a special view to coping with marketing assignments. You will gain thorough insight into Marketing, Logistics, Management and Organisation, Finance and Economics, and Business Law.
The purpose of the programme is to qualify the students to work independently in analysing, planning and implementing domestic and international marketing activities in trade, production and service industries.
The Bachelor of International Sales and Marketing Management Programme is a 1,5 year top-up to that requires an AP Degree for admission. For further information look under ‘Admission’.
The study programme is a 1½ year full-time programme which corresponds to 90 ECTS credits.
The programme is divided into three semesters including a company internship and a bachelor project in a company. During the first two semesters of the programme you will be working with practical and theoretical areas covering the following subjects:
The compulsory subjects of the programme are:
- Strategy, Organisation/Management, and Logistics
- Sales and Marketing
- Business Law
- Philosophy of Science and Methods
Together with 4-8 fellow students you study a subject chosen by you (2 subjects must be chosen/subjects vary from semester to semester)
- International Sales
- Strategy and Business Models
- Innovative E-Marketing
- Global Business
The third semester focuses on the internship and the final bachelor project.
The company internship (normally unpaid) is comparable with a full-time job with the same requirements concerning working hours, contribution, commitment and flexibility which the graduate would expect to find in his/her first job. The aims and the objectives of the internship is decided by the student and two supervisors (one from the college and one from the company). The internship period concludes with an evaluation based upon a written report made by the student and an evaluation scheme done by the company.
The Bachelor project will take the central topics of the study programme as its starting point and can contain elements from the internship. The problem statement for the project is prepared by the student, preferably in cooperation with a company.
The programme combines theory with practice through project work and case studies from a broad range of companies. The programme is practice-oriented and internationally oriented with emphasis on international marketing. The teaching is based partly on dialogue-based class teaching, partly on project-oriented teaching, including individual sparring with teachers during the entire course. During some of the classes, you participate in group work with fellow students solving challenging and educative tasks.
Your future job could be as key account manager, Marketing Assistant, Export Sales Representative, Sales and Marketing Manager, Advertising Consultant in an international company.