International Sales and Marketing Management

University:IBA International Business Academy - Campus Kolding
Location Kolding, Denmark
Havneparken 1, 6000 Kolding
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
Tuition fee (Non-EU):apx. 4 500 EUR (per semester)
Application fee: 100 EUR

The degree builds on the 2-year Marketing Management AP degree, so it gives you a solid basis for understanding and managing international trade, independently and professionally.

Alongside the Bachelor in International Sales And Marketing Management, you have the option to study yet another bachelor degree via e-learning, in Business Management and Marketing from an international university. 


International Sales and Marketing Management is a 1.5-year bachelor degree, which includes mandatory subjects, electives, a 3-month internship and a final project.

During this education, you learn to understand complex aspects of international trade.

You will get a thorough knowledge about economy, international marketing, law and management, in relation to international trade and cooperation, and you will learn about business development in an international setting.

Through practical assignments, you get a good look into business models, strategic processes and companies’ customer relations, and you will be able to analyse and assess potential possibilities of growth and development.

Additionally, you will be able to plan and implement sales and marketing strategies, and you will get effective tools for handling product and concept development for the company.

Activities during the studies include group work, guest lecturers from businesses, presentations and projects in which companies participate, and visits to local companies. This means that learning at IBA holds a great deal of variety, and no two days here will feel alike.

Structure of the programme

Semester 1 Semester 2 Semester 3
The company’s strategic base Industry and competitors Internship
The customer as starting point Sales management and the sales development of the company BA-thesis
Elective 1
Elective 2

Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasising theory as well as practice.

The instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned. The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.


On the Top-up Bachelor degree in International Sales and Marketing, there are 12 mandatory weeks of internship during semester 3. Since you will also have carried out a previous internship during the Marketing Management programme, you will therefore experience two separate periods of internship during the three-and-a-half years it takes to complete both study programmes.

As well as working with your mentor and your supervisor about your internship and bachelor project, you will also see a careers advisor and a company consultant from IBA Business. They will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain, in order to secure an internship best suited to your career plans – hopefully one that will build upon your earlier internship experience from the Marketing Management programme.

You also have the option of an individual session, in which a careers advisor from IBA Business will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Business has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Business, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Business also holds various different activities for IBA alumni (i.e. former IBA students).

Before each internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the world of business.

International opportunities

When studying International Sales and Marketing Management, you have various options for gaining additional international experience. You can study abroad for a semester. We have many partner schools to choose from, or you can find your own.

Furthermore, there is a wide range of short-term international opportunities providing the possibility for students to strengthen their ability to work in a multicultural environment, broaden their international network and develop their skills related to the studies, such as study visits, international marketing and business weeks.


Teaching varies among classroom dialogue, projects and lectures. You will be working both independently and in teams.


During some of the classes, you participate in group work where you work together with fellow students solving difficult tasks.


On successful completion of the bachelor in International Sales and Marketing Management, you can progress automatically to a full-time master’s degree at the IBA, or use your credits to complete a degree at master’s level at another university in Denmark or abroad.


This degree in International Sales and Marketing Management opens the door to a wide range of opportunities for a business career in sales, marketing and export in the international arena. Depending on your interests and chosen electives, you can find employment as a manager, coordinator or project manager, with titles such as sales and marketing coordinator, key account manager, product manager or sales manager.

You will be able to get jobs in Danish companies that have business relations abroad, as well as international ones that export their products to Denmark.

More about the program: