International Hospitality Management

University:UCN University College of Northern Denmark - Campus Hobrovej
Location Aalborg, Denmark
Sofiendalsvej 60, 9200 Aalborg
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
Tuition fee (Non-EU):apx. 3 190 EUR (per semester)

This is a top-up programme intended for graduates of Academy Profession Degree Programmes in Marketing Management or Service, Hospitality and Tourism Management. The top-up programme earns you a bachelor’s degree in International Hospitality Mangement with only 1½ years of additional study.

The programme will provide you with the competences to work in day-to-day operations, development, administration and management in an international work environment in the hospitality industry. A specialisation period will allow you to focus more deeply on either tourism, the hotel and restaurant industry or experience economy.

You will learn about management, strategy, economics, cultural awareness and customer relations. You will be provided with the tools to develop new markets and concepts, achieve an understanding of a company’s strategic challenges as well as the ability to handle the practical implementation and operation of a company strategy.

For Danish students, the first semester will be taught in Danish, before the programme continues taught fully in English from the second semester. For international students, all semesters are fully taught in English.

This means that Danish and international students study together from the second semester, giving you valuable intercultural competences as well as an international network.

As a Bachelor of International Hospitality Management, you may find employment as resort manager, marketing coordinator, destination manager, or sales manager etc.


The programme is based on a number of national- local subject elements that together make up the study programme

The International Hospitality Management programme is a 1½-year full-time study programme worth 90 ECTS credits which comprises the following:

  • National subject elements
  • Local subject element: Local subject element
  • Local subject element: Electives
  • Internship
  • Bachelor’s degree project

The programme is based on a number of national and local subject elements that together make up the study programme.

The national and local subject elements have been divided into themes, local subject element and electives, each containing different subjects.

  • Theme 1: Employee and organization development (12 ECTS)
  • Theme 2: Business operations (13 ECTS)
  • Local subject element: Employability (5 ECTS)
  • Theme 3: Hospitality and Hostmanship (14 ECTS)
  • Theme 4: Strategic Value Creation (11 ECTS)
  • Elective (5 ECTS)
  • Internship
  • Bachelor’s degree project

Compulsory national and local subject elements

  • Management and organization
  • Economics
  • Culture and guest understanding
  • Hostmanship
  • Strategy
  • Methodology
  • Law
  • Sales and marketing

Find detailed descriptions of the course units in the curriculum.

The teaching and learning activities for the International Hospitality Management programme are a combination of class lectures, group work and project work that provide a solid basis for interaction between you, your fellow students and lecturers.

As it is UCN’s aim to provide real life education, our teaching and learning activities and assignments are orientated towards practice to give you practical competencies and enable you to translate theory into practical solutions.

We apply a learning approach called reflective practice-based learning, which, as the name indicates, is based on three fundamental elements:

  • reflection
  • practice
  • learning

You should be able to reflect on your own practice and be able to find new solutions. In practice you will learn to relate theoretical skills to the assignments you will be faced with in your future professional life. Teaching and learning activities are also practice-related to let you expand your knowledge and develop your professional skills and competencies.

We invite guest lecturers from the business community to make relevant contributions to lectures during the course of your studies.

The International Hospitality Management programme is a full-time study programme averaging 43 hours per week, but like most other higher education programmes this does not mean that there are 43 hours of teaching activities per week.

When there are no teaching activities, you are responsible for your own learning. This means that the remaining time, students actively acquire knowledge by reading the suggested reading materials to meet the learning objectives of each individual course unit and by doing project work. Please refer to the Study Activity Model to learn more about the expected workload distribution over the semesters.


Stay in or go abroad – get experience through an internship on the International Hospitality Management programme

In the 3rd semester of the International Hospitality Management programme you will be doing an internship.

This is an excellent opportunity for you to build a network with the business community while testing your theoretical skills in a practical setting and developing personally.

Starting on 1 July or 1 August, the internship takes place over the course of 13 consecutive weeks.

You can stay in Denmark or go abroad for your internship.

If you want to go abroad, you can also apply for grants with the help of UCN. As a student of International Hospitality Management you will also get access to the world’s leading hospitality network, Hosco, where you can search for internships and jobs among more than 1.400 global employers worldwide and 45.000 jobs.

Learn more about ways to give your internship an international twist.

Examples of internship host companies

These are some examples of past internship host companies:

  • Radisson Blu
  • Tivoli Hotel and Congress Centre, Copenhagen
  • AQUA Aquarium and ZOO
  • Legoland Holiday Village
  • Mimos Imperial Luxury Resort (Greece)
  • Oceanis Beach Resort (Kos, Greece)
  • Hotel Cascais Miragem (Portugal)
  • Barcelona Vibes and Stoke Travel (Spain)
  • Jihua Resort and Convention Center (China)


The study programme is characterised by a number of academic and social events
An academic and social setting

At UCN we believe that a well-balanced blend of academic and social aspects form the optimal environment for and educational institution. This is why we strive to build an innovative and knowledge-generating environment characterised by high academic and social standards.

To live up to this ambition, the International Hospitality Management programme features a number of academic and social events such as short induction programmes for new students, company visits, guest lecturers, study trips, a sports cup and various festive and party events.

Regular activities

In addition to these events, the activities below are a regular part of the study environment at UCN’s International Hospitality Management programme:

Study trip in the second semester

In the second semester we will arrange a field trip for you and your classmates. The purpose of the trip is to give you new and international input from the hospitality sector as well as expand your academic knowledge.

The length of the trip may vary just and the destination changes from one year to the next. Among previous study trip destinations are places such as Miami, London, Italy and Dubai. Besides time for socialising with class mates, the trip features visits to 9–12 companies in the following lines of business: tourism, hotel, restaurant and experience economy.

Reading and study groups

In the beginning of your studies, you will be placed in a study group comprised of 4–5 persons.

The timetable allows for in-depth study with your study group.

We strongly advise that you give high priority to your study group, and that you seek to contribute positively and constructively to your group.

Class coordinators

We appreciate close dialogue with all our students.

To this end there are information and feedback meetings with your class where your class coordinator will give information and where we can exchange experiences.

This involves good as well as bad experiences — yours as well as ours.

You are always welcome suggest input for contents of the classes.

Student board

The study programme has a student board and each class selects a representative and a substitute representative to sit on the board.

The duty of student board representatives is to maintain a supportive academic and social environment for their fellow students.

You might also say that they act as the mouthpiece for the class to the class coordinator and the programme director.

Student board representatives are invited to join education committee meetings where the study programme is continually developed and optimised.

On graduation, students who sat on the Student Board will receive a document describing their duties in addition to their degree certificate.

Evaluation of teaching and learning activities

You play an important part in our ambition to constantly improve the study programme.

After completing a course module, you will receive an evaluation form in your student e-mail inbox.

It is important that you take your time to answer the questions in the form to let us know what we are doing well and where we have room for improvement!

On a meeting your class coordinator will talk about the results of the “general study conditions” while evaluation of actual lectures will be handled by the relevant lecturer.

Semester talks

Each semester you will be invited to a semester talk.

The talk is usually held with your class coordinator but other lecturers from the team of lecturers may also be in charge. The primary subject of the semester talk is: How do I realize my full potential during my studies?

Through dialogue and coaching, the lecturer will help you optimize your study efforts.

An international environment

Another key aspect of this study programme is that the International Hospitality Management programme is one of the few study programmes at UCN that is made up of Danish as well as international students.

This means that you will be a part of an international and multi-cultural environment.

Through academic and social events you will have the opportunity to gain an insight into other cultures and acquire knowledge that can be useful to your international business career.

Knowledge, innovation and development

The study environment of the International Hospitality Management programme is essential to the generation of knowledge, innovation and development.

At UCN we strive to create the best possible setting for students to acquire new, innovative knowledge to allow them to develop their academic and social ability and competence.

We aim to make UCN’s study environment the best possible setting for building an academic and social framework for great student life – something we consider a sustainable foundation for the future.


Reflective Practice-Based Learning

Common to all our programmes is the focus on educating you for the real world. Our slogan is “Real Life Education”, and we mean this very literally. You will at least be spending a term at a work placement, and we strive to continuously develop our curriculum in collaboration with the professions, we train for.

Another common feature is our great learning environment, in which classroom teaching is key. We combine the academic and social aspects of studying, hereby easing the transition to becoming an independent student. The interaction between theory and practice combined with personal reflection remains the absolute core of all our study programmes – and the basis of our learning approach Reflective Practice-Based Learning.

Getting ready for the future

In the course of your studies you will be inspired to be creative, to explore and to be innovative; and you will learn to look critically at your own learning, your experience, your knowledge and practice. You bring your own values and personality into play, and through reflecting on your own practice you develop your personal judgement and ability to act professionally.

In the study programme you will also be working closely together with your fellow students. You learn to share knowledge and to work towards a common goal together with others. In that way you build up an important reflective competence which is decisive for being innovative, independent and productive in the labour market of the future.


There are several possibilities for giving your education an international twist

During the course of your education at UCN you can go abroad for a certain period of time. You can go on an internship abroad in one or more companies or you can take your studies abroad.

The two kinds of placements can even be combined so you can do both. Be aware that the time spent abroad may not prolong the total duration of your studies in Denmark, however.

Why go abroad?

Whether you choose to do an internship or to study abroad, you will no doubt develop — personally as well as professionally. You will broaden your horizons and develop your language and professional skills.

This will be a once-in-a-lifetime opportunity to challenge yourself, to increase and develop your intercultural competencies — and an opportunity to return enlightened and enriched.

You will also add an international dimension to your CV.

Most contemporary businesses need employees possessing intercultural competencies gained in today’s multi-cultural world.

An internship abroad will improve your ability to consider matters from an innovative and different perspective.

Internship abroad – a golden opportunity!

If you do your internship abroad you will get an insight into how a foreign business organisation operates and become part of another country’s culture. You will achieve language and intercultural competencies that you will never forget.

At the same time, you will also get a unique chance to create networks – very early on in your career – that are likely to come in handy in the future while expanding your knowledge of different businesses. An internship abroad will no doubt improve your career opportunities in Denmark and internationally.

You should know that it is your responsibility to find an internship host company. However, the International Coordinator at the International Office at your address is ready to offer advice and guidance on visa rules, grants applications, deadlines and much more.

Study abroad – expand your horizons

If you chose to go abroad you are seizing an opportunity to live and study with students from all over the world allowing you to expand your horizons and form international networks.  At the same time you can live in and explore a foreign culture.


The service sector is a wide-ranging industry with various subcategories

This means that your future employer, job title and work duties may also vary greatly depending on your efforts and on how you specialise in terms of your work placement, your assignments, your network etc. during your time of study at the International Hospitality Management programme.

Possible job titles

There are numerous possible job titles, which of course depend on your individual profile. Your individual profile is a combination of:

  • Your subject knowledge, that is, the degree to which you master the knowledge acquired through studies.
  • Your work experience, including your work placement.
  • Your personal competencies.
  • Other experience and competencies.

During your time of study, you will acquire knowledge of management, economics and strategy, among many other things, which will give you the skills to handle high-level duties in the hospitality industry.

Some will be able to take up a position as manager or mid-level manager immediately after graduation, while others may need to gain more experience in order to hold a position as manager or middle manager – this will depend on your individual profile.

With this in mind, your future job title could be:

Marketing coordinator Hotel manager Travel agency employee Guest relations manager Project manager
Marketing assistant Sales manager Travel agency manager Reception desk manager Activity manager
Event coordinator Sales consultant Yield manager Food and Beverage manager Tourist agency worker
Concept developer Event manager Booking manager Conference coordinator Communications worker
Self-employed Restaurant manager HR manager Rooms division manager Guest services worker
Sales coordinator Contract manager HR consultant HR coordinator

Possible employers:

Hotels Travel agencies Tourist information centres Public and private trade associations
Kitchens Tour operators Cultural institutions Local, regional, national and international tourist organisations
Airlines Tourist attractions Cruise lines Local governments
Festivals Event businesses Handling agents Mid-level governments
Museums Sports clubs Campsites Inbound travel agencies
Hostels, Inns Conference centres National parks Restaurants

Possible work duties:

Sales Guest and customer services Destination development and marketing
Marketing campaigns Travel coordination and planning Attraction and amusement development
Management Innovation and concept development Event and conference planning
Project coordination Human Resource Management Event facilitation and hosting
Process optimisation Communication assignments

More about the program: