Euro-Asia Business Management

University:IBA International Business Academy
Shanghai Lixin University of Accounting and Finance
Location Kolding, Denmark
Shanghai, China
Duration: years ( semesters) in Denmark
years ( semesters) in China
ECTS in China
Study start (Application deadline)
Tuition fee (EU/EEA/CH):€ 0 in IBA International Business Academy
apx. € 1 300 (per semester) in Shanghai Lixin University of Accounting and Finance
Tuition fee (Non-EU):apx. € 4 500 (per semester) in IBA International Business Academy
(in Denmark)
apx. € 1 300 (per semester) in Shanghai Lixin University of Accounting and Finance

In the fast-expanding global market, IBA and Shanghai Lixin University of Accounting and Finance (SLU) have jointly developed a special opportunity for European, Asian and other international students to obtain two degrees:

  • AP Degree in Marketing Management (2 years at IBA, Kolding)
  • BA in Management, Business Administration (2 years at SLU, Shanghai)

About programme

With the Euro-Asia Business Management Programme you learn about marketing, management, communication and economics in the global context, and also about which factors play important roles in trading among European and Asian countries.

Additionally, you will learn about law, ethics, psychology and the Chinese language, in order for you to be able to analyse differences and equalities.

At IBA International Business Academy, we work with various methods for learning and teaching. For instance, regular classes, group work, lectures, visitors from relevant businesses, cases , themes, project weeks, etc. It means that no two weeks in school are the same, and you will experience the kinds of real life challenges that you’ll inevitably encounter when you get your first job.

The global perspective

What makes this degree special is its highly concentrated European-Asian perspective. With the programme taking place in Europe and in China, you become part of a dynamic group of internationally-oriented, ambitious students, with whom you can share experience and knowledge, while enjoying networking opportunities of potential value to your career.

Studying in this international environment enables you to experience and interact with people from different cultures, giving immense benefits for both your personal and career development.

Structure of the programme

You will study the first two years at IBA and the following two at SLU. You will then obtain an AP degree in Marketing Management (IBA) and a Bachelor in Management, Business Administration (SLU).

Structure of the programme at IBA:

Semester 1:
Marketing – 11 ECTS
Statistics – 2 ECTS
Economy – 6 ECTS
Organisation/Supply Chain Management – 8 ECTS
Business Law – 3 ECTS

Semester 2:
Marketing – 8 ECTS
Economy – 9 ECTS
Sales – 4 ECTS
Market Communication – 5 ECTS
Organisation – 2 ECTS
Business Law – 2 ECTS

Semester 3:
Marketing – 3 ECTS
Market Communication – 2 ECTS
Economy – 5 ECTS
Electives – 20 ECTS

Semester 4: 
Internship – 15 ECTS
Thesis – 15 ECTS

Structure of the programme at SLU:

Semester 5:
Chinese Survey – 4 Credits
Chinese I – 3 Credits
Communicative Chinese – 3 Credits
Human Resource Management- 3 Credits
International Business Negotiation – 3 Credits
International Business Environment and Operation – 3 Credits

Semester 6:
Chinese Culture – 3 Credits
Chinese II – 3 Credits
International Corporate Management – 3 Credits
Logistics – 3 Credits
Service Marketing – 3 Credits

Semester 7:
Chinese III – 3 Credits
E-Business – 3 Credits
Advertising and Integrated Marketing Communications – 3 Credits
Entrepreneurship – 3 Credits

Semester 8:
Graduation Practice – 6 Credits
Graduation Thesis – 18 Credits

Both IBA and SLU reserve the right to make changes to the courses if necessary.

All teaching and all exams at IBA are in English. During the two years at Shanghai Lixin University of Accounting and Finance, the curriculum is a mixture of mandatory Chinese language courses and English taught business-related subjects.

Study style

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasising theory as well as practice.

The instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned. The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.


On the Euro-Asia Business Management Programme there is a mandatory 12-week internship during semester 4.

During your studies you will see both a careers advisor and a company consultant from IBA Career, who will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain.

As a student you also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before you embark on an internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the business world.

Students, companies and IBA alike all have a shared responsibility to create good relationships, and to ensure that each party gains something positive from the student’s internship within the company. IBA Career has solid experience of securing an internship placement for every student.

Further education

With successful completion of this degree, you can progress to a master’s level degree at the participating universities or apply to many other universities throughout the world.

Career opportunities

With this degree, your typical career possibilities are within management and marketing, especially in companies with a strong multinational profile.

More about the program: