Double degree: International Sales & Marketing / Business Management & Marketing

University:IBA International Business Academy - Campus Kolding
Location Kolding, Denmark
Havneparken 1, 6000 Kolding
Duration: years ( semesters)
Study start, (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
e-Bachelor in UK: 1 252 EUR (per semester)
Tuition fee (Non-EU):apx. 4 295 EUR (per semester)
e-Bachelor in UK: 1 252 EUR (per semester)
Application fee: 100 EUR

While studying the Top-up Bachelor in International Sales and Marketing Management full-time at IBA, you also follow the E-learning Bachelor in Business Management and Marketing, from Leeds Beckett University.

In the space of three semesters, you get two bachelor degrees, leading to a business career in sales, marketing and export.

Studying for two degrees is challenging, and it requires a high level of motivation – not least because the e-learning degree takes place largely through independent study. 

What you learn

During both degrees, you learn about sales, marketing, law and management, in an international context.

You are able to plan and implement sales and marketing strategies, as well as analyse and assess a given company’s possibilities for growth and development.

All courses and exams are in English.

Career opportunities

These degrees in International Sales and Marketing Management & Business Management and Marketing open the door to a wide range of opportunities for a business career in sales, marketing and export in the international arena.

Depending on your interests and chosen electives, you can find employment as a manager, coordinator or project manager, with titles such as sales and marketing coordinator, key account manager, product manager or sales manager.

You will be able to get jobs in Danish companies that have business relations abroad, as well as international ones that export their products to Denmark.

Why a double bachelor?

See why Alessandro is studying marketing, and what his dreams are for the future.

Structure of the programmes

Full-time programme: Bachelor in International Sales and Marketing Management

Semester 1:
The company’s strategic base – 20 CATS (10 ECTS)
The customer as starting point – 40 CATS (20 ECTS)

Semester 2:
Industry and competitors – 10 CAST (5 ECTS)
Sales management and the sales development of the company – 20 CASTS (10 ECTS)
Elective 1 – 20 CATS (10 ECTS)
Elective 2 – 10 CATS (5 ECTS)

Semester 3:
Internship – 30 CATS (15 ECTS)
Main thesis – 30 CATS (15 ECTS)

E-learning programme: Bachelor in BusinessManagement and Marketing

Semester 1:
Marketing Issues 1 – 9 CATS (4.5 ECTS)
Human Resource Management – 9 CATS (4.5 ECTS)
Economics – 9 CATS (4.5 ECTS)

Semester 2:
Marketing Issues 2 – 9 CATS (4.5 ECTS)
Culture Studies – 9 CATS (4.5 ECTS)

Semester 3:
Work Based Learning – 45 CATS (22.5 ECTS)
Dissertation – 60 CATS (30 ECTS)


On the Top-up Bachelor degree in International Sales and Marketing, there are 12 mandatory weeks of internship during semester 3. Since you will also have carried out a previous internship during the Marketing Management programme, you will therefore experience two separate periods of internship during the three-and-a-half years it takes to complete both study programmes.

As well as working with your mentor and your supervisor about your internship and bachelor project, you will also see a careers advisor and a company consultant from IBA Career. They will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain, in order to secure an internship best suited to your career plans – hopefully one that will build upon your earlier internship experience from the Marketing Management programme.

You also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before each internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the world of business.

At the end of your internship, you write two separate reports about your internship – one reflective portfolio and a traditional report, in which you evaluate your internship and look ahead.

International opportunities

When studying the bachelor degrees, you have various options for gaining additional international experience. You can study abroad for a semester, where you can choose from many of IBA’s partner institutions all over the world.

Furthermore, there is a wide range of short-term international opportunities, providing the possibility for students to strengthen their ability to work within a multicultural environment, broaden their international network and develop skills related to the studies, such as study visits, international marketing and business weeks.

Further education

On successful completion of the double bachelor degree, you can progress automatically to a full-time master’s degree at the IBA, or use your credits to complete a degree at master’s level at another university in Denmark or abroad.

More about the program: