Design, Technology & Business – Specialization in Fashion Design

University:VIA Design - Campus Herning
Location Herning, Denmark
Birk Centerpark 5, 7400 Herning
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
Tuition fee (Non-EU):apx. 7 500 EUR (per semester)
Application fee: 100 EUR

Do you want to work in the fashion and lifestyle industry? At the AP in Design, Technology & Business, you can specialise in either Fashion design or Branding and marketing – all in an international and high profile industry.

About programme

Design, Technology & Business gives you an understanding of the whole fashion and lifestyle branch. 

The programme spreads over 4 semesters, which is two years. You can choose between these specialties:

  • Fashion Design
  • Branding and Marketing Management

All are focused on the fashion and lifestyle branch. 

The programme is organised so you get a broad understanding of the whole fashion and lifestyle branch as well as a profound knowledge of your chosen speciality. 

Common core programme

During the first semester, all AP undergraduates follow the same common core programme centred on design, business and knowledge of materials. You develop a deeper understanding of all aspects of the design and business branch. 

Every semester concludes with an oral or written examination. 

Focus on your speciality

After the first semester, you will focus on your chosen speciality. You will also get the opportunity to improve your skills through elective subjects of your own interest. 

Internship period

During the third semester, all students will have a compulsory 9-week internship in a private company of your own choice. As an intern in a real company, you will get valuable knowledge of how different professions are interrelated. Numerous students choose to do their internship outside Denmark with one of our many co-operative partners. 

Final assignment

You will finish your AP degree with a written assignment followed by an oral examination. The assignment will be based on a formulation of a problem made by the student in collaboration with a company. 

After graduation, you have the skills to get a job in the fashion and lifestyle branch, or you can continue your studies with a BA top-up programme.


There are 2 specialities at the AP degree programme in Design, Technology and Business.

You must select specialty before you begin the programme. You choose speciality when you take the entrance assignment. 

Read more about the different specialities: 

  • Branding & Marketing Management 
  • Fashion Design 

Specialization in Fashion Design

Are you inspired by your surroundings? Can you convey your ideas through drawings? At Fashion Design, you will get insight into the full design process, from sketch to finished presentation.

Fashion Design is an area of specialisation on the Academy Profession (AP) Degree programme in Design, Technology & Business.

The programme is located in Herning, and teaches basic skills that will come in handy in your future career, or if you choose to continue your studies on our BA top-up programme. 

The course programme centres on women’s wear and offers you a basic understanding of the design profession as well as applied theories and methods within the fashion and lifestyle sector. You will gain basic design skills as well as insight into the entire design process, from the first sketches to production. You will learn about target groups, trends and tendencies, and how to navigate in the fashion industry. 

You will learn to take a position on existing brands, and to create a flow in your collection that matches the identity of a brand. 

All sketches are done by hand but you are also taught Adobe’s Graphic Design tools so that you can work out a presentation of your collection. 

With an AP degree in Fashion Design, you will get to work in teams with other designers as well as pattern designers, marketing professionals and web managers from the lifestyle and fashion sectors. The course will introduce you to the many different professions you will encounter once you finish your education. Expect to collaborate with the other international programmes at Design, Technology and Business. 

Career guidance

Become a design assistant in the fashion industry. 

With an AP degree specialising in Fashion Design, you have the opportunity to work as an assistant within the fashion and lifestyle sector. On the basis of a designer’s premade sketches, your job will be to assist in developing the designer’s collection. For instance, you will compile the right materials for the collection and work out a graphic presentation for the production of the clothing. 

Most of our AP degree graduates choose to follow a BA top-up programme, which gives you access to a wider range of career prospects. 


Learning to apply theory in practice is critical for your future career in the fashion and lifestyle industry.

During the third semester, you will get the chance to try out your skills in an internship at a company of your own choice. 

Your internship can take its starting point in your speciality and involve the various disciplines in the company. 

The purpose of the internship is to give you a basic insight into the work processes of creative companies, so you can understand the importance of close co-operation between the various functions. You will also learn to work in interdisciplinary teams. 

After the internship, you must hand in a written assignment followed by an oral examination. 

The list below gives you examples of companies that welcome interns from Design, Technology & Business: 

  • Barbara I Gongini 
  • Bestseller A/S 
  • Baum Und Pferdgarten 
  • Designers Remix Collection A/S 
  • Lolly’s Laundry 
  • ScanZa – Zanzibar 
  • This Way – Shanghai 
  • Toonari News & Media 
  • Won Hundred ApS

International opportunities

Out of the 1,400 students enrolled at VIA Design, about 400 are foreign students – from nearly 30 countries.

Working relationships have been established with a number of universities and educational establishments around the world, and more are being added. This enables our students to improve their skills outside Denmark during or after completion of their study programmes.

Exchange – studying outside Denmark

China, the UK, Canada, the Netherlands, Finland – you can study anywhere you like. The fashion and lifestyle sector is a global industry, so studying outside Denmark is a natural part of your education and will not prolong your studies. 

During your time of study, you have the opportunity to go abroad as an exchange student. This is possible during your 3rd semester. The duration of a study period outside Denmark is normally one semester – corresponding to 3-5 months.

Internship outside Denmark

Why not do your mandatory internship outside of Denmark? This will give you the chance to get to know a culture and way of living that is different from your own. You will gain linguistic and intercultural skills that may be useful in your future career. You will also get the chance to extend your network at an early stage of your career – and a good network will probably be very useful to you later on. 

The duration of a internship period is 9-12 weeks

New York City, India, China, Thailand, Canada – the world is your oyster. Please ask the student counselling service for advice. The internship can be done at companies and research centres in the private or public sector. 

Study trips

During your studies you will be given the opportunity to go on study trips based on specific themes. 

Whether the trips are in Denmark or other countries, the goal is to learn about companies within the fashion or lifestyle sector. This will provide you with experience and knowledge useful in your future career.

BA top-up degrees and MA degrees abroad

With an AP degree or a Bachelor’s degree from VIA Design, you have the opportunity to continue your education abroad. We have agreements with universities in various countries. You must observe the procedures of the university at which you wish to enrol. 

More about the program: