Design & Business – Specialization in Branding and Marketing Management

Design & Business – Specialization in Branding and Marketing Management

VIA Design | Campus Herning | Herning, Denmark

Design & Business – Specialization in Branding and Marketing Management

University:VIA Design - Campus Herning
Location Herning, Denmark
Birk Centerpark 5, 7400 Herning
Duration: years ( semesters)
Study start (Application deadline)
Tuition fee (EU/EEA/CH):0 EUR
Tuition fee (Non-EU):apx. 7 000 EUR (per semester)
Application fee: 100 EUR

Do you want to work in the fashion and lifestyle industry within fashion design, pattern design, entrepreneurship or branding & marketing management? You can specialise within 4 areas.

Structure and content

The Bachelor (BA) top-up takes 1,5 years, and is a continuation of an AP degree.

The Bachelor (BA) top-up takes three semesters and gives you the chance to immerse yourself in your chosen specialty. At this stage of your education we expect you to be able to work in a more independent manner.

The programme is organised around: 

  • Common core programme 
  • Specialisation 
  • Elective subjects 
  • Traineeship (9-13 weeks) 
  • Final BA project 

Common core programme

During the first semester, all BA students follow the same compulsory programme, making sure you cover a variety of disciplines within the area of design and business. All projects in this programme are worked out in partnership with the other BA top-up specialities at VIA Design. The goal is to strengthen the relationship between the creative aspects and business, as well as how to focus on results that can be achieved. 


After the first semester, the focus will be on your speciality. It consists of subjects and projects centred on core areas of the chosen specialty. Read more under the individual specialties. 


Electives allow you to supplement the common core programme and your specialty with subjects that you choose from your primary interest. 


During the sixth semester, all BA top-up students have a mandatory internship period for at least nine weeks. The internship takes place in a private company of your own choice and involves various disciplines. As an intern, you will get valuable knowledge of how the different professions are interrelated, and get the chance to enhance your professional network. Many students choose to do their internship outside Denmark with one of our many co-operative partners. 

Bachelor assignment

You will finish your BA top-up with a written assignment followed by an oral examination. The assignment starts from a formulation of a problem made by you in co-operation with a company. You will spend the entire semester on this. 

After graduating, you will be qualified to find a job in the fashion and lifestyle branch, or to start your own business. You will also have the opportunity to obtain a Master’s degree at a university outside Denmark. 

Teaching methods

All the teaching is project-oriented. You will get profound knowledge of your chosen speciality as well as the opportunity to develop your individual image. 

During the fifth semester, the joint projects ensure a continuous collaboration between the areas of design and business. You’ll get insight into the work areas of your future colleagues and learn the importance of working together in order to achieve your ideas. 

The programme is a combination of theory, supervision and independent studies. You must be able to work independently through projects of long duration.


There are 4 specialities at the top up bachelor degree in Design & Business. You choose speciality when you apply for the programme. Read more about the different specialities: 

  • Branding and Marketing Management
  • Entrepreneurship 
  • Fashion Design
  • Pattern Design 

Specialisation within the Branding and Marketing Management

Branding and Marketing Management is an area of specialisation within the Bachelor (BA) top-up programme. The speciality qualifies you to challenge and develop existing and new brands. You will be able to optimise a brand’s communication platform. You will learn to develop, plan, implement and evaluate marketing initiatives in a broad sense, both nationally and internationally. In this context, you will be able to identify, analyse and present data and trends in areas related to marketing and branding. 

You will be able to independently manage and develop brand strategies, conduct trend and market analysis, and develop media plans and event planning. You will become a specialist in ensuring that new concepts in the company are in line with the brand values. 

The joint projects that are part of the course programme will enhance your skills regarding interdisciplinary collaborations. The mandatory placement period provides you with the chance to expand your network and CV. 

Career guidance

With a degree in Branding & Marketing Management, you will be able to work professionally with marketing and branding in the fashion and lifestyle industry.

You will be able to develop, plan, implement and evaluate marketing initiatives both nationally and internationally. 

Your job role will usually be in a marketing department where you can work widely within branding and marketing. 

Further education

With a BA degree specialising in Branding and Marketing Management you will have the opportunity to do further studies at another college, in Denmark or abroad. Some of our students choose to seek a Master’s degree at various colleges around the world. Our student counsellors will be happy to guide you on this. 


Learning to apply theory in practice is important for your future career in the fashion and lifestyle industry. 

During the sixth semester, you will get the chance to try out your skills in a internship at a company of your own choice for 10 weeks. 

Your internship can take its starting point in your speciality and involves the various disciplines from the value chain of the company. The purpose is to give you thorough insight into the work processes. You learn the importance of close co-operation between different functions in a creative business and the importance of working in interdisciplinary teams. 

After the placement period, you must hand in a written assignment. The problem statement of the assignment is made in co-operation with the company. It forms the foundation of your work in the company. 

The list below shows you examples of companies that welcome interns from Design & Business:  

  • Bruuns Bazar
  • Aller Media
  • H20 Sportswear
  • DK Company
  • Bestseller
  • House Doctor
  • Minus
  • Han Kjøbenhavn
  • Kopenhagen Fur
  • Headstart Fashion
  • Says Who

International opportunities

Out of the 1,400 students enrolled at VIA Design, about 400 are foreign students – from nearly 30 countries.

Working relationships have been established with a number of universities and educational around the world, and more are being added. This enables our students to improve their skills outside Denmark during or after completion of their study programmes. 

Exchange – studying outside Denmark 

China, the UK, Canada, the Netherlands, Finland – you can study anywhere you like. The fashion and lifestyle sector is a global industry, so studying outside Denmark is a natural part of your education and will not prolong your studies. 

During your time of study you have the opportunity to go abroad as an exchange student. This is possible during your 6th semester. The duration of a study period outside Denmark is normally one semester – corresponding to 4 months. 

Traineeship outside Denmark 

Why not do your mandatory internship period outside of Denmark? This will give you the chance to get to know a culture and way of living that is different from your own. You will gain linguistic and intercultural skills that may be useful in your future career. You will also get the chance to extend your network at an early stage of your career – and a good network will probably be very useful to you later on. 

The duration of an internship period outside Denmark is 9-12 weeks. 

New York City, India, China, Thailand, Canada – the world is your oyster. Please ask the student counselling service for advice. The internship can be done at companies and research centres in the private or public sector. 

Study trips 

During your studies you will be given the opportunity to go on study trips based on specific themes. 

Whether the trips are within Denmark or other countries, the goal is to learn about companies within the fashion or lifestyle sector. This will provide you with plenty of experience and knowledge that will be useful in your future career. 

Vietnam and China exchange 

For students specialising within business.

If you are a 6th semester student in one of our business specialities, you can go to Vietnam or China on an individually organised course. Here you will attend classes at the university and do traineeship at a private-sector company. 

You apply for the programme when you are at your 5th semester. 

Summer school in Florence

If you wish to spend your summer holiday improving your design skills, we offer the chance to attend a three-week summer school in Florence or Milan. Besides getting a cultural experience that goes beyond your daily studies, you will be given the chance to achieve new perspectives and inspiration for your future career. 

The summer school in Florence is organised for students in our AP degree programme who are specialising in Fashion Design or Pattern Design. You get to work with drawing, developing collections and fashion marketing. You will also visit Pitti Filatti, which is one of the largest yarn fairs in the world. 

BA top-up degrees and MA degrees abroad

With an AP degree or a Bachelor’s degree from VIA Design, you have the opportunity to continue your education abroad. We have agreements with universities in various countries. In connection with your application for a BA top-up or MA degree programme, you must observe the procedures of the university at which you wish to enrol. 

More about the program: